Award-winning solution to create synergy between people who have different personality types and cultural background.
“People around the world are socialized into a certain preferred way of behaving and The Intercultural DISC model explains why. The more you understand people, the better rapport you will have with them which ultimately guarantees better interpersonal and business results.”
Dr. Tony Alessandra, #1 World’s Top Communication Guru, author of The Platinum Rule® and The NEW Art of Managing People, Hall of Fame keynote speaker, Top 50 marketing expert in the world
Intercultural DISC™ – The Competitive Advantage
Due to the rise of technology and the information age most organisations compete based primarily on their people. The ability to recruit, engage and retain quality employees is the most challenging and expensive priority. iDISC addresses all the 3 main challenges.
People think, behave and work in such different ways that it causes stress, conflicts, disengagement and this challenge multiplies across various cultural groups.
Intercultural DISC™ gives you the blueprint to leverage those differences and rapidly drive engagement, team work, customer service and sales.
Intercultural DISC™ – The Science of Global Mindset
If the pre-globalisation solution worked, 83% of joint venture would not fail and more than 13% employees would be actively engaged. There was no significant break-through in the field of global leadership and management in the last 30-40 years even though the world has completely changed.
Our solutions are designed and proven to address the new people challenges. The co-developer of Intercultural DISC™ and co-founder of ICQ Consulting, dr Jorge Mastrapa, has been recognised as one of the world’s top Orgaisational Culture experts in 2016.
Customers and employees become disengaged and they choose your competition when they feel frustrated, confused or dissatisfied. Understanding how cultural background – such as generation, gender, profession, ethnicity, nationality and personality type – influences how they feel, think and behave is the strategic advantage of successful companies.
Intercultural DISC™ is a comprehensive assessment of an individual’s preferred behavioural style and cultural orientation. It uses the language of DISC, the most popular behavioural model, to introduce the topic of cultural intelligence by explaining which underlying values and beliefs drive us.
Intercultural DISC™ – The Competitive Advantage
I have used DISC profiling. Is it the same or just a slightly different version of it like Insights Discovery, Thomas International, etc?
Intercultural DISC™ covers not only personality types, but it also explains how cultural background influences behaviour. Personality determines how you want to behave, culture determines how you should behave. The Intercultural DISC™ report covers the 50% of information that is missing from any other DISC type reports.
I use intercultural models, how is this different?
Most intercultural models were created before globalisation and they tend to focus on a group of people, they are based on average results of individual assessments and they are country-specific covering the Do-s and Don’t-s of particular countries. Although the country of origin is a good starting point, it is just one of the several cultural groups we simultaneously belong to. That is inter-national training at its best, not inter-cultural one. Intercultural DISC™ focuses on individuals to understand how their personality type and cultural background impact behaviour and communication. It distills and seamlessly integrates 11 scientifically validated models with the latest business data into a practical and truly intercultural behavioural framework.
I have been an executive coach for many years, why would I need this?
It is proven that emotional intelligence is more important than IQ when it comes to success. Cultural intelligence (ICQ) is the next level, the application of emotional intelligence combined with the understanding of behaviour and mindset of different cultural groups. If common sense and EQ were enough, the UK would not lose £48 billion a year, 83% of joint ventures would not fail and leadership gap would not be the main concern of global companies. The Train the trainer course is also ICF accredited and you can earn 7 points out of the 40 points needed every 3 years to renew the ICF license while you create a new revenue stream as well.
I use several frameworks, why would this be useful?
Intercultural DISC™ is a logical upgrade and upsell to all existing clients which means extra revenue, increased reputation and market domination position for you. You can also demonstrate that you keep up with the latest solutions to be able to provide clients with the most value.
We have employee engagement and well-being programs.
According to Gallup only 13% of employees are engaged and this figure is getting worse every year. Those programs deal with the symptoms only, not the root cause of the problem. That is what cultural intelligence does. Giving people the tools to raise self-awareness and see situations from different perspectives reduces conflicts and creates an inclusive environment.
We have diversity programs, could I still benefit from this?
Most of them fail or make things worse due to the lack of commitment of leadership. A mandatory unconscious bias training does not change behaviour, it requires specific knowledge and exemplary leadership with ongoing support. A complicated program or one just to tick the boxes will make things worse. Intercultural DISC can be applied after a day training and it allows people to recognise, understand and adapt to different behaviour in a fast-paced, multicultural and inclusive environment.
Intercultural DISC™ – The Competitive Advantage
“ICQ Consulting delivered a great interactive presentation to BBC managers about cultural intelligence for leadership. BBC is a global and multicultural broadcaster so in order to be an effective organisation we need to have good cultural intelligence (CQ). Csaba gave us the know-how and tools to be able to achieve this.”
Toby Mildom, Inclusion and Diversity Lead for BBC Design & Engineering, Finance & Operations and Radio
“Having been a Leader in international hospitality and tourism, ICQ Consulting’s method identified my personality and work preferences to a surprising accuracy despite my vast international influences. Their Intercultural DISC model and in-depth explanation of personality types in the work place, not only matched my personal experience of several work personality types but helped me to understand the best approach to manage culturally influenced personality types and encourage the best results for both management, staff and clients alike.
The message rooted at the heart of ICQ Consulting’s vision is one that highlights a fascinating and long overdue key tool for our increasingly diverse work force. Topical and refreshing, it will maximise staff retention, communication and now I use it to better understand and cater to my international clients. The ICQ Consulting’s training program delivers adaptable management methods to an ever adapting world.”
Neil Weaver – Guest Relations Manager (5 star luxury hotel, UK)
“Diversity is the greatest asset or liability. Ignoring their cultural and personal differences in a multicultural world destroys performance, leveraging them makes organisations profitable and sustainable. Solutions created before globalisation are not designed to address the people challenges of the 21st century, that is what Intercultural DISC was created for. It is the ideal solution to create an inclusive environment supported by measurable and repeatable results.
Robert Cubbage, Ernst & Young Partner
“My teammates found their profiles to be largely accurate and gave them language to discuss their behaviors with each other. Thus the survey acted as a third-party, a facilitator to open and sustain our exchange, whereas, if I had raised these conflicts of behavior and issues of difference as “the boss”, they might’ve perceived the situation as more threatening an been more reluctant to share and come to greater agreement on how we work together.”
Dr. George F. Simons – www.diversophy.com
“The Platinum Rule® model spans all cultures BUT it is important to remember that people around the world are socialized into a certain preferred way of behaving and The Intercultural DISC model explains why. It is a practical framework based on the most researched cross-cultural models to explain how national, cultural values and beliefs shape our behavior.
This is the ideal tool in today’s fast-paced, globalized world where the new generation of business people and leaders need to be culturally intelligent and adaptable without being experts in 100s of different cultures. Intercultural DISC takes the Platinum Rule® into deeper layers of understanding people so they can be treated the way they want and need to be treated. The more you understand people, the better rapport you will have with them which ultimately guarantees better interpersonal results.”
Dr. Tony Alessandra, author of The Platinum Rule® and The NEW Art of Managing People, Hall of Fame keynote speaker, Top 50 marketing expert in the world
“In a traditional cross-cultural training the participants learn to understand the cultural dimensions of the presented cross-cultural concept. They learn to differentiate the two poles of the respective cultural dimension, identify their reflection in real life situations and in good case scenario they look for ways how to bridge the gaps. More often than not, the participants ask what role do the individual personal values play in the cross-cultural theories. And this is where Intercultural DISC gives the answers. It creates the link between individual behavioral preferences and cultural dimensions which brings new perspective to the cross-cultural research. Intercultural DISC offers every participant detailed insights on their natural behavior and a toolbox to work effectively with people of different behavioral preferences. Great tool that has filled the gap!”
Andrej Juriga, CQ Expert, Founder of Cultural Bridge
“I am usually a bit sceptical about this type of tests, but the intercultural disc gave a surprisingly accurate assessment of me – while also providing me with some eye-openers. Definitely worthwhile.”
Carsten Primdal, CEO of Vantage Compliance
“Csaba has deep experience of helping leaders and their organisations understand and address cross-cultural issues and I have no hesitation in recommending him as a consultant in this area.”
Ian Dodds, CEO Ian Dodds Consulting Ltd
“I am very impressed with how you have pulled together the two dimensions of culture and personality. I applaud you! This is fascinating and impressive work. I definitely believe you are on the cutting edge with your work, and that this is key to 21st century collaboration. Because globalization and migration have created so many people who do not conform to standard cultural profiles, we need a more sophisticated approach, and you’ve got it!”
Sharon Kristjanson, SVK Intercultural LLC
Our custom-tailored solutions
Designed for busy executives
and managers whose
on how well they interact
with other stakeholders.
Training and coaching
CPD Standards accredited
courses for individuals
or groups to dramatically
improve cultural intelligence.
Csaba Toth is the European managing partner of ICQ Consulting specialising in creating high-performing teams and individuals by leveraging their personal and cultural differences.
Csaba’s approach is based on making the science of uncommon sense (ICQ) fun, practical and logical to make people productive, compatible and happy. He is the developer of the ICF and CPD Standards accredited intercultural behavioural model called Intercultural DISC™ which helps people understand and connect with others who have different cultural background such as their generation, gender, profession, nationality and personality type.
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